Embedded Nano and INL @ Almedalen/Visby Sweden 2017
Disrupting the food system with nano experience design in dialog with stakeholders.

The Nano Tech Bar

Killer Apps: Energy + Nutrition + Pleasure
This is not three separate devices – all in one product or service, data extraction included.

iPhone take a hike!

The first of June Embedded Nano and The International Nanotechnology Laboratory signed a co-creation agreement. The purpose is to enhance and develop the utilization of nanotechnology in companies. The co-creation collaboration is based on the idea the INL and Embedded Nano will be context providers that will work with each other in an innovation process in a variety of fields such as: Development, surveys, PR, marketing, branding etc. The key task is tailor specific solutions inspired by or based on nanotech to companies and entities.

http://www.inl.int

Welcome to join us at the VIP-bar in Food Tech Village – Kungsträdgården

In conjunction to Sweden FoodTech we have invited scientists to interact with food entrepreneurs, chefs and bartenders. This is the starting point for building up cutting edge content for THE NANO TECH BAR 2018.
Date: June 1
Time: 19.00
Place: Kungsträdgården VIP Bar – Food Tech Village/Smaka på Stockholm

 In Collaboration with: 

“Smaka på Stockholm” map:

http://www.smakapastockholm.se/wp-content/uploads/2017/05/karta-2017-staende-version3.pdf

Sweden Foodtech – The Big Meet
60 minutes – Nanotech & Food/Beverage
Clarion Hotel Stockholm
June 1, 2017
14.30 – 15.30

– Intro The Challenge, Collaboration between science and industry |Mats Brodén, CEO Embedded Nano

– Nano Strategy Thinking | Lars Montelius, Director General at the International Nanotechnology Laboratory

– Nanotechnology in practice applied in the food sector | Lorenzo Pastrana Head of Food and Environment at the International Nanotechnology Laboratory.

– Panel discussion – Nano Strategy in Companies? How do we set up co-create collaborations?
ICA Group – Axel Johnson Group – The Absolut Company – New Harvest
Panel – Reflections and Comments from the business community in dialog with scientists
Lena Danielsson | Global Innovation Director and New Ventures at the Absolut Company.
Åsa Domeij | Head of environment and social responsibility at Axfood
Malin Y Ericsson | Trend Analyst at ICA Group

Moderator: Johan Jörgensen, Sweden Food Tech

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Objective:
– Convince everyone that there is a technology out there and it is relevant for you.
– We need to collaborate – awareness of the need for new models.
– How do we set up the collaboration? Initiate a dialog.

*Co-Create Partnership Project:
Embedded Nano and the International Nanotechnology Laboratory
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Harvard Business Review recently published an article ” Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity”. The bottom-line is that we should see our challenges as an opportunity and not set up a mental image that the future is a threat by thinking development as something incremental.

Peter Diamandis – co-founder of the X Prize Foundation and Singularity University , claims that “technology is a resource-liberating force.” . We have in other words no idea what values we can create by imagine connections in the periodic table.

“There’s Plenty of Room at the Bottom” was an lecture given by Richard Feynman in 1959 that eventually gave way for nanotechnology as an emerging field. He pointed out the vast room that exist on that scale for us to maneuver and create.

There is no doubt that nanotech will play a role when we make the future an asset today – nano design thinking. Understanding the underlying “operating system” that make up the properties and performance of material is crucial – ignorance is not an option. Everything around us bear witness of activity taken place beyond our sensory capacity. Nanotech give us access to this world and give us tools to design or embed our desires in matter.

Nanotech is relevant for all areas which sometimes makes the field a bit elusive. It also fits in everywhere and nowhere in an organization. Compare it with Internet about 20 years ago. We started by publish a text and a picture. Now Internet has completely changed our organizations and how we create value.

In order to make something happen we need to set up collaboration between science and industry/business – expand the adjacent possible. But how do we do that? The purpose with this session is to discuss this together with the business community. How do we bridge the gap? What strategies do we need?

We will give an update on what nanotech can do within the field of food and beverage. We have also set up new concept for communicating nanotech “The Nano Tech Bar”. Here we will in collaboration with partners address things like: Experience Design, Sustainability , Health, Personal Food, Traceability, Texture, Packaging, Sensors, Data extraction, Temperatures, Precision Agriculture, Storage & Delivery, Innovative and Augmented Bar and Restaurant Equipments, etc.

Sign and matter
Embedding messages in matter is not new. The thing that separate us from the bookkeepers from the ancient world is that we are capable to distribute our sensors to another scale and we, perhaps, lack the insight in what constitutes life essentials.

Clay cuneiform tablet (3100-3000BC) allocation the rations of beer. Found in the city of Uruk (modern day southern Iraq).

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